Sam Fender is a man on fire. His first single came out last year and now he’s seven singles down, getting toward triple figure live shows, and had two Radio 1 Hottest Records in a row. He’s on his way to having written more belters than you’ve had hot diners. Newest single ‘Dead Boys’ is reflective look on toxic masculinity.
Having had a chat with Annie Mac how the song is about male suicide, touching on his experience of it and how he lost people close to him. He says it’s about “raising a conversation”. The song is dark and it’s moving. Singing in falsetto lyrics like “the anniversaries are short lived but come around at breakneck speed” and “close our eyes, learn our pain” really illustrate the point without overcomplicating the writing.
The song hits home particularly going into the North East in the second verse and the working class culture of drinking away problems rather than learning how to talk about problems. It seems to also be a reflection of the media as well as the culture where toxic masculinity is still setting standards that young men feel unable to match. It’s an important conversation that Sam Fender opens up in the song.
Give ‘Dead Boys’ a listen here, keep your eyes peeled for UK tour dates coming soon for an Oct/Nov tour.